Award-Winning Print Advertising
BYOD stands for bring your own device. In the higher education information technology world, it is a challenge to provide IT services to students, faculty, and staff who use a myriad of different devices.
The goal of this print advertisement was to highlight the value of the EDUCAUSE Center for Applied Research resources in our bimonthly publication EDUCAUSE Review. Featuring the BYOD report was perfect because the concept was so closely tied to a strong emotional response—fear.
I was part of a three-person team that developed this advertisement. It received a bronze Association Media & Publishing EXCEL Award in 2014.
