Ashlan Sarff
Email Marketing Specialist
Helping marketing teams generate problem solving and customer-focused digital marketing campaigns
Hello! I'm Ashlan
I'm an all-in-one marketer with keen creative judgement and experience digging into multi-channel campaigns. I excel in developing strategy, email marketing, copywriting, and analyzing data. I am always interested in hearing about new opportunities.
Interests include: exploring new technologies, collaborating to build and influence healthy organizational culture, working in an open office environment, and indulging in good ideas.
EXPERIENCE
2016-Present
Marketing Contractor
Financial Planning Association
Developed an email marketing analytics dashboard, rebuilt responsive email templates to enable use of multiple content areas, and assisted in email production.
2009-2016
Marketing Coordinator
EDUCAUSE
Participated in the planning, development, and promotion of products and services for higher education CIOs and executive IT leaders. Supported the EDUCAUSE data and research, administrative IT, cybersecurity, and policy programs.
2016
Staff Liaison
EDUCAUSE Young Professionals Advisory Council
Was selected by the EDUCAUSE President and CEO to lead his first advisory council. Created and led subgroups to write the charter and maintain governance, set up a Slack electronic communications community, and led face-to-face and in-person meetings for members from colleges and universities across the United States.
2008-2009
Account Executive
Charter Media
Helped organizations meet business goals by reviewing their marketing plans to determine how television could enhance their brand awareness and messaging. Assisted in audience targeting, development of promotional materials, video production, and script writing.
February 2017-June 2017
Email Marketing Specialist
2006-2007
Marketing Assistant/Account Executive
Northern Colorado Business Report
Developed conference and sales marketing materials, including press releases and print collateral for this regional business journal. Managed advertising space for the journal and special publications.
Northern Brewer
Used A/B testing to optimize email subject lines and design. Increased audience segmentation to improve open rates. Researched and recommended plan for implementing Google Markup quick actions, highlights, confirmation cards, and search answer schemas. Filled in for exiting employee and trained his replacement within my first two months on the job while maintaining an aggressive email marketing schedule.
Healthcare Financial Management Association
Managed marketing strategy and execution for HFMA’s education suite of offerings, including seven in-person events, one virtual conference, 18 webinars, and seven certifications. Led charge to update email templates across the education segment with new branding and responsive design. Project managed new website deploy for the largest revenue-generating product line and maintained hand-coded home page and CMS-based subpages.
June 2017-Present
Marketing Manager, Education
EDUCATION
BA in Technical Journalism
Concentration in Public Relations
Colorado State University, Fort Collins, CO
SKILLS
Email Marketing and Analytics
Web Content Management
Copywriting
Leadership & Project Management
Print Collateral
Email Template Design
RECENT PROJECTS
